{"id":6791,"date":"2024-04-15T13:57:10","date_gmt":"2024-04-15T13:57:10","guid":{"rendered":"https:\/\/www.allisonworldwide.com\/?p=6791"},"modified":"2024-04-15T13:57:13","modified_gmt":"2024-04-15T13:57:13","slug":"stagwell-expands-in-brazil-with-pros-agency-acquisition","status":"publish","type":"post","link":"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/","title":{"rendered":"Stagwell Expands In Brazil With Pros Agency Acquisition"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-sao-paolo-digital-pr-firm-will-be-part-of-stagwell-owned-allison\">The S\u00e3o Paolo digital PR firm will be part of Stagwell-owned Allison.<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.provokemedia.com\/authors\/diana-marszalek\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"600\" src=\"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2024\/04\/stagwell-pros.png\" alt=\"\" class=\"wp-image-6792\" srcset=\"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2024\/04\/stagwell-pros.png 800w, https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2024\/04\/stagwell-pros-300x225.png 300w, https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2024\/04\/stagwell-pros-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>S\u00c3O PAOLO \u2014 Stagwell is expanding in Latin America with the acquisition of S\u00e3o Paulo-based Pros Agency, which will operate as part of Allison.<\/p>\n\n\n\n<p>Pros\u2019 role will include driving business in Brazil and the greater Latin America region. The female-founded agency, which grew 50% in 2023, specializes in digital PR, creative planning and production, influencer marketing, and brand development.<\/p>\n\n\n\n<p>Pros\u2019 130-person team will continue to be co-led by founder and CEO Daniela Graicar, co-CEO Fernanda Tchernobilsky and partner Alan Strozenberg. The agency\u2019s clients include Botic\u00e1rio, Amazon, Mondelez, Vibra, Porto and Kimberly Clark.<\/p>\n\n\n\n<p>Pros will be part of Stagwell agency Allison,&nbsp;<a href=\"https:\/\/www.provokemedia.com\/latest\/article\/allison-partners-expands-latam-footprint\">which expanded its LatAm footprint in 2021<\/a>, when it struck a partnership with Stagwell affiliate Grupo Garnier. Allison CEO Jonathan Heit called Pros \u201ca great fit, and a natural complement to our global capabilities.\u201d<\/p>\n\n\n\n<p>Stagwell\u2019s other agencies in the region include Assembly, Code and Theory\u2019s Truelogic, CP+B, Ink and Locaria. The group has operations in Brazil, Argentina, Mexico and Central America.<\/p>\n\n\n\n<p>&#8220;Since launching our operations in Brazil and Latin America two years ago we\u2019ve driven significant results for regional brands, landed new global clients such as Lenovo and Motorola, and expanded our footprint with the additions of new agency partners to our Global Affiliate network,\u201d said\u00a0Vinicius Reis, president, Stagwell Brazil and CEO, Crispin Porter and Bogusky (CP+B)\u00a0Brazil.\u00a0\u201cIn less than 10 years Pros\u2019 \u2018People Relations\u2019 approach to creative and digital storytelling has earned the agency widespread recognition and work with the most important brands in the region. Their addition to our network further strengthens Allison\u2019s brand and positions us for significant growth in Brazil and LatAm.\u201d\u00a0<\/p>\n\n\n\n<p><em>Story originally posted on: <a href=\"https:\/\/www.provokemedia.com\/latest\/article\/stagwell-expands-in-brazil-with-pros-agency-acquistion\">PRovoke Media<\/a><\/em> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The S\u00e3o Paolo digital PR firm will be part of Stagwell-owned Allison. S\u00c3O PAOLO \u2014 Stagwell is expanding in Latin [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":6792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[49],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stagwell Expands In Brazil With Pros Agency Acquisition - Allison Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stagwell Expands In Brazil With Pros Agency Acquisition - Allison Worldwide\" \/>\n<meta property=\"og:description\" content=\"The S\u00e3o Paolo digital PR firm will be part of Stagwell-owned Allison. S\u00c3O PAOLO \u2014 Stagwell is expanding in Latin [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"Allison Worldwide\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-15T13:57:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-15T13:57:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2024\/04\/stagwell-pros.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Allison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Allisonww_\" \/>\n<meta name=\"twitter:site\" content=\"@Allisonww_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Allison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/\"},\"author\":{\"name\":\"Allison\",\"@id\":\"https:\/\/www.allisonworldwide.com\/#\/schema\/person\/1cdf564c17bd0e8eb52ccb2a8b4997f5\"},\"headline\":\"Stagwell Expands In Brazil With Pros Agency Acquisition\",\"datePublished\":\"2024-04-15T13:57:10+00:00\",\"dateModified\":\"2024-04-15T13:57:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/\"},\"wordCount\":301,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.allisonworldwide.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/\",\"url\":\"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/\",\"name\":\"Stagwell Expands In Brazil With Pros Agency Acquisition - Allison Worldwide\",\"isPartOf\":{\"@id\":\"https:\/\/www.allisonworldwide.com\/#website\"},\"datePublished\":\"2024-04-15T13:57:10+00:00\",\"dateModified\":\"2024-04-15T13:57:13+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.allisonworldwide.com\/#website\",\"url\":\"https:\/\/www.allisonworldwide.com\/\",\"name\":\"Allison Worldwide\",\"description\":\"We do things differently.\",\"publisher\":{\"@id\":\"https:\/\/www.allisonworldwide.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.allisonworldwide.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.allisonworldwide.com\/#organization\",\"name\":\"Allison Worldwide\",\"url\":\"https:\/\/www.allisonworldwide.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.allisonworldwide.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/07\/allison-footer-logo.svg\",\"contentUrl\":\"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/07\/allison-footer-logo.svg\",\"width\":1439,\"height\":369,\"caption\":\"Allison Worldwide\"},\"image\":{\"@id\":\"https:\/\/www.allisonworldwide.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/Allisonww_\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.allisonworldwide.com\/#\/schema\/person\/1cdf564c17bd0e8eb52ccb2a8b4997f5\",\"name\":\"Allison\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.allisonworldwide.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a8d8fbdcba0a5afb7f7a80e34e1a7c13?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a8d8fbdcba0a5afb7f7a80e34e1a7c13?s=96&d=mm&r=g\",\"caption\":\"Allison\"},\"url\":\"https:\/\/www.allisonworldwide.com\/author\/allison\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Stagwell Expands In Brazil With Pros Agency Acquisition - Allison Worldwide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/","og_locale":"en_US","og_type":"article","og_title":"Stagwell Expands In Brazil With Pros Agency Acquisition - Allison Worldwide","og_description":"The S\u00e3o Paolo digital PR firm will be part of Stagwell-owned Allison. S\u00c3O PAOLO \u2014 Stagwell is expanding in Latin [&hellip;]","og_url":"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/","og_site_name":"Allison Worldwide","article_published_time":"2024-04-15T13:57:10+00:00","article_modified_time":"2024-04-15T13:57:13+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2024\/04\/stagwell-pros.png","type":"image\/png"}],"author":"Allison","twitter_card":"summary_large_image","twitter_creator":"@Allisonww_","twitter_site":"@Allisonww_","twitter_misc":{"Written by":"Allison","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/#article","isPartOf":{"@id":"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/"},"author":{"name":"Allison","@id":"https:\/\/www.allisonworldwide.com\/#\/schema\/person\/1cdf564c17bd0e8eb52ccb2a8b4997f5"},"headline":"Stagwell Expands In Brazil With Pros Agency Acquisition","datePublished":"2024-04-15T13:57:10+00:00","dateModified":"2024-04-15T13:57:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/"},"wordCount":301,"commentCount":0,"publisher":{"@id":"https:\/\/www.allisonworldwide.com\/#organization"},"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/","url":"https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/","name":"Stagwell Expands In Brazil With Pros Agency Acquisition - Allison Worldwide","isPartOf":{"@id":"https:\/\/www.allisonworldwide.com\/#website"},"datePublished":"2024-04-15T13:57:10+00:00","dateModified":"2024-04-15T13:57:13+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.allisonworldwide.com\/stagwell-expands-in-brazil-with-pros-agency-acquisition\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.allisonworldwide.com\/#website","url":"https:\/\/www.allisonworldwide.com\/","name":"Allison Worldwide","description":"We do things differently.","publisher":{"@id":"https:\/\/www.allisonworldwide.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.allisonworldwide.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.allisonworldwide.com\/#organization","name":"Allison Worldwide","url":"https:\/\/www.allisonworldwide.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.allisonworldwide.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/07\/allison-footer-logo.svg","contentUrl":"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/07\/allison-footer-logo.svg","width":1439,"height":369,"caption":"Allison Worldwide"},"image":{"@id":"https:\/\/www.allisonworldwide.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/Allisonww_"]},{"@type":"Person","@id":"https:\/\/www.allisonworldwide.com\/#\/schema\/person\/1cdf564c17bd0e8eb52ccb2a8b4997f5","name":"Allison","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.allisonworldwide.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a8d8fbdcba0a5afb7f7a80e34e1a7c13?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a8d8fbdcba0a5afb7f7a80e34e1a7c13?s=96&d=mm&r=g","caption":"Allison"},"url":"https:\/\/www.allisonworldwide.com\/author\/allison\/"}]}},"lang":"en","translations":{"en":6791},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.allisonworldwide.com\/wp-json\/wp\/v2\/posts\/6791"}],"collection":[{"href":"https:\/\/www.allisonworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.allisonworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.allisonworldwide.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.allisonworldwide.com\/wp-json\/wp\/v2\/comments?post=6791"}],"version-history":[{"count":0,"href":"https:\/\/www.allisonworldwide.com\/wp-json\/wp\/v2\/posts\/6791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.allisonworldwide.com\/wp-json\/wp\/v2\/media\/6792"}],"wp:attachment":[{"href":"https:\/\/www.allisonworldwide.com\/wp-json\/wp\/v2\/media?parent=6791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.allisonworldwide.com\/wp-json\/wp\/v2\/categories?post=6791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.allisonworldwide.com\/wp-json\/wp\/v2\/tags?post=6791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}