{"id":6439,"date":"2024-03-04T20:13:23","date_gmt":"2024-03-04T20:13:23","guid":{"rendered":"https:\/\/www.allisonworldwide.com\/?p=6439"},"modified":"2024-03-04T21:23:54","modified_gmt":"2024-03-04T21:23:54","slug":"allison-unveils-allison-ai-a-suite-of-global-ai-services-and-products","status":"publish","type":"post","link":"https:\/\/www.allisonworldwide.com\/allison-unveils-allison-ai-a-suite-of-global-ai-services-and-products\/","title":{"rendered":"Allison Unveils Allison AI, a Suite of Global AI Services and Products"},"content":{"rendered":"\n

Allison AI offers advisory services, training and custom private AI tools for clients, partners, and agency employees<\/em><\/p>\n\n\n\n

SAN FRANCISCO (Feb. 28, 2024)<\/strong> \u2013 Allison<\/strong><\/a> today announced the launch of Allison AI<\/strong> \u2013 an integrated suite of products and consulting services for clients and agency partners looking to securely and responsibly leverage AI for their business needs.<\/p>\n\n\n\n

Developed by a global task force of senior counselors and technology experts, the comprehensive Allison AI suite will greatly enhance clients\u2019 ability to identify and infuse AI capabilities into their workstreams while mindfully balancing the critical interpersonal and creative nature of marketing and communications services.<\/p>\n\n\n\n

\u201cWe\u2019re proud to be ahead of the curve as an agency and offer a team of experts, a menu of services and a line of AI products that, together, represent how marketing and communications can be accelerated by the awesome capability of AI,\u201d said Cathy Planchard, global CEO of marketing innovation at Allison. \u201cSince early last year, we\u2019ve worked alongside our parent company Stagwell on how to responsibly embrace this incredible moment in time and support our clients as AI enables stronger operations, more efficient marketing and communications, and an entirely new way of engaging customers.\u201d<\/p>\n\n\n\n

    \n
  1. Advisory and Consulting:<\/strong> As companies of varying sizes and focus tackle how the best incorporate AI into their workstreams, Allison\u2019s senior AI counselors work in lockstep with in-house teams and their C-suites on AI narrative development, thought leadership content, public policy, regulation education and adherence, internal AI guidelines development, AI rollout plans, risk and reputation content, and crisis scenario planning.<\/li>\n\n\n\n
  2. Training:<\/strong> Relatedly, Allison also offers custom external training programs for global brands at varying stages of their AI adoption journey on the technology\u2019s benefits, challenges, considerations and specific use cases identified by clients.<\/li>\n\n\n\n
  3. Product:<\/strong> Developed in collaboration with Stagwell Marketing Cloud<\/a> (SMC), a marketing-focused, AI-enablement platform born out of Stagwell<\/a>, a challenger network build to transform marketing (and Allison\u2019s parent company), the initial Allison AI product suite for modern marketers and communicators includes:
    1. Bespoke, Private AI Instances: <\/strong>Allison AI\u2019sproduct team will concept, create and maintain a large language training model (LLM) customized to any industry and business requirement. The solutions are private and secure AI instances, so organizations can use them to work on projects involving confidential data.<\/li><\/ol>
      1. Frontend and Backend Development:<\/strong> Complete frontend and backend development, including data management, resource mapping, and incorporation of custom data models and data sets.<\/li><\/ol>\n
          \n
        1. Private GPT Access: <\/strong>For those looking simply for a private AI environment, Allison AI offers a suite of Private AI tools bundled together that allow organizations to work securely and privately.GPTs currently in the Private GPT suite include ChatGPT, Stable Diffusion and DALL-E.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n

          Planchard, alongside agency partners Karyn Barr<\/strong>, president, technology, and Brent Diggins<\/strong>, managing director, performance and intelligence, led the conception and development of Allison AI.<\/p>\n\n\n\n

          Together, the trio also founded the Allison AI task force<\/strong> – a global team of digitally native creatives, senior counselors and technologists who have helped the agency and its clients responsibly navigate the evolving world of AI since late 2022. The task force\u2019s initial task in early 2023 was the successful rollout of global AI guidelines at Allison to ensure all colleagues from Atlanta to Singapore adhere to local regulations and developments and use AI in a safe, productive capacity.<\/p>\n\n\n\n

          In the time since, the Allison AI task force, alongside the agency\u2019s global board, has transformed the company\u2019s global tech stack to safely and effectively leverage the power of AI to increase operational efficiencies and empower teams\u2019 work as communicators, marketers and creatives. Initiatives include:<\/p>\n\n\n\n

            \n
          • Developing a global AI instance to streamline document mining related to new business, research and case studies.<\/li>\n\n\n\n
          • Providing training and best practices for AI included in third-party applications.<\/li>\n\n\n\n
          • Basic and advanced prompt training for internal and external AI applications.<\/li>\n<\/ul>\n\n\n\n

            Externally, the Allison AI team has advised corporate and technology clients in APAC, Europe and North America on best practices with public and private AI tools, regional regulations and risks, copyright infringement, and more.<\/p>\n\n\n\n

            The Allison AI suite is available now to clients and agency partners. Additional products are slated for release in 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Allison AI offers advisory services, training and custom private AI tools for clients, partners, and agency employees SAN FRANCISCO (Feb. 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