{"id":4446,"date":"2020-01-04T14:39:00","date_gmt":"2020-01-04T14:39:00","guid":{"rendered":"https:\/\/allisonworldwide.com\/?p=2565"},"modified":"2024-02-13T13:13:57","modified_gmt":"2024-02-13T13:13:57","slug":"unleashing-influence","status":"publish","type":"post","link":"https:\/\/www.allisonworldwide.com\/de\/unleashing-influence\/","title":{"rendered":"INFLUENCING ENTFESSELN"},"content":{"rendered":"\n
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Wir haben mit Vermarkter:innen und Influencer:innen in f\u00fcnf Branchen eine qualitative Studie durchgef\u00fchrt, um festzustellen, wo es zwischen diesen beiden Zielgruppen \u00dcbereinstimmungen und unterschiedliche Wahrnehmungen gibt, und um M\u00f6glichkeiten zu identifizieren, wie sich die Zukunft in diesem Bereich weiter gestalten l\u00e4sst. W\u00e4hrend die meisten Studien quantitativ ausgerichtet sind und sich nur auf Vermarkter:innen oder nur auf Influencer:innen konzentrieren, erm\u00f6glichte unser qualitativer Ansatz eine gleichzeitige tiefgehende Befragung von Vermarkter:innen und Influencer:innen.<\/p>\n \n

Im Kern unserer Erkenntnisse konnten wir bei vielen Themen eine gro\u00dfe Kluft zwischen Influencer:innen und Vermarkter:innen aufdecken\u00a0\u2013 von der Dauer der perfekten Zusammenarbeit bis hin zur wesentlichen Frage der Kapitalrendite. W\u00e4hrend die vergangenen Jahre sowohl f\u00fcr Vermarkter:innen als auch f\u00fcr Influencer:innen gr\u00f6\u00dftenteils als Phase des \u201eTestens, Lernens und Optimierens\u201c galten, besteht mittlerweile eine wachsende Dringlichkeit, die Bem\u00fchungen zur Zusammenarbeit mit Influencer:innen besser zu optimieren und, was noch wichtiger ist, deren Mehrwert zu beurteilen.<\/p>\n \n

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PDF HERUNTERLADEN<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Wir haben mit Vermarkter:innen und Influencer:innen in f\u00fcnf Branchen eine qualitative Studie durchgef\u00fchrt, um festzustellen, wo es zwischen diesen beiden […]<\/p>\n","protected":false},"author":24,"featured_media":4383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[131],"tags":[],"acf":[],"yoast_head":"\nDie Kluft zwischen Vermarkter:innen und Influencer:innen \u00fcberbr\u00fccken\u00a0\u2013 Allison<\/title>\n<meta name=\"description\" content=\"Entdecken Sie die Ergebnisse unserer qualitativen Studie mit Influencer:innen und Vermarkter:innen, um unterschiedliche Meinungen zu vereinen und die Zusammenarbeit zu optimieren. 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