{"id":4432,"date":"2021-07-27T15:45:00","date_gmt":"2021-07-27T15:45:00","guid":{"rendered":"https:\/\/allisonworldwide.com\/?p=602"},"modified":"2024-02-13T13:14:46","modified_gmt":"2024-02-13T13:14:46","slug":"talkhumantome","status":"publish","type":"post","link":"https:\/\/www.allisonworldwide.com\/de\/talkhumantome\/","title":{"rendered":"SPRICH MENSCHLICH MIT MIR"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">WILLKOMMEN IN DER \u201eNEUEN NORMALIT\u00c4T\u201c DES B2B-STORYTELLINGS<\/h2>\n \n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"424\" src=\"https:\/\/allisonworldwide.com\/wp-content\/uploads\/2023\/09\/img1-1024x424.jpg\" alt=\"\" class=\"wp-image-2385\" srcset=\"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/09\/img1-1024x424.jpg 1024w, https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/09\/img1-300x124.jpg 300w, https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/09\/img1-768x318.jpg 768w, https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/09\/img1-1536x636.jpg 1536w, https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/09\/img1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n \n<p>In der Marketingwelt hei\u00dft es, dass Marken, die nicht innovativ sind, zugrunde gehen werden. Das gilt heute mehr denn je.<\/p>\n \n<p>Da Empathie, Vertrauen und F\u00fcrsorge immer wichtigere Markenw\u00e4hrungen werden, ist es f\u00fcr B2B-Marken wichtiger denn je, zu ihren Kund:innen auf menschlicher und emotionaler Ebene eine Beziehung aufzubauen. Wir haben B2B-Vermarkter:innen befragt, um herauszufinden, wie sich dieser Trend entwickelt.<\/p>\n \n<p>Es stellt sich heraus, dass B2B-Marken zwar ihr Ziel kennen, viele aber auf dem Weg dorthin mit etlichen Problemen zu k\u00e4mpfen haben. Hier untersuchen wir die Herausforderungen dabei, \u201emenschlich\u201c zu sprechen, und bieten unsere Erkenntnisse und Ratschl\u00e4ge f\u00fcr den Weg nach vorne.<br><br>LADEN SIE DEN BERICHT HERUNTER, UM FOLGENDES ZU ERFAHREN:<\/p>\n \n<ul>\n<li>Der Stand der Dinge: Wie effektiv sind B2B-Marken derzeit darin, menschlich zu sprechen?<\/li>\n \n<li>Die h\u00e4ufigsten Herausforderungen, mit denen Vermarkter:innen konfrontiert sind, und wie man sie meistert<\/li>\n \n<li>Implikationen f\u00fcr die Zukunft: Wie spricht man menschlich?<\/li>\n<\/ul>\n \n<p>WIE SPRICHT MAN MENSCHLICH?<\/p>\n \n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"896\" height=\"960\" data-id=\"2395\" src=\"https:\/\/allisonworldwide.com\/wp-content\/uploads\/2023\/09\/talk-1.jpg\" alt=\"\" class=\"wp-image-2395\" srcset=\"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/09\/talk-1.jpg 896w, https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/09\/talk-1-280x300.jpg 280w, https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/09\/talk-1-768x823.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure>\n \n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"674\" height=\"872\" data-id=\"2388\" src=\"https:\/\/allisonworldwide.com\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-04-at-18.07.02.png\" alt=\"\" class=\"wp-image-2388\" srcset=\"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-04-at-18.07.02.png 674w, https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-04-at-18.07.02-232x300.png 232w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/figure>\n<\/figure>\n \n<p class=\"has-medium-font-size\"><strong><a href=\"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/09\/Talk-Human-To-Me-1.pdf\">PDF HERUNTERLADEN<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WILLKOMMEN IN DER \u201eNEUEN NORMALIT\u00c4T\u201c DES B2B-STORYTELLINGS In der Marketingwelt hei\u00dft es, dass Marken, die nicht innovativ sind, zugrunde gehen [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":4372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[131],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sprich menschlich mit mir: Neue Normalit\u00e4t im B2B\u00a0\u2013 Allison<\/title>\n<meta name=\"description\" content=\"Entdecken Sie die Kraft menschlicher Beziehungen im B2B-Storytelling. Erfahren Sie, wie Sie Kunden emotional ansprechen. Lesen Sie den Bericht bei Allison.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allisonworldwide.com\/de\/talkhumantome\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sprich menschlich mit mir: Neue Normalit\u00e4t im B2B\u00a0\u2013 Allison\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie die Kraft menschlicher Beziehungen im B2B-Storytelling. Erfahren Sie, wie Sie Kunden emotional ansprechen. Lesen Sie den Bericht bei Allison.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.allisonworldwide.com\/de\/talkhumantome\/\" \/>\n<meta property=\"og:site_name\" content=\"Allison Worldwide\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-27T15:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-13T13:14:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2023\/09\/talk-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"896\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Allison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Allisonww_\" \/>\n<meta name=\"twitter:site\" content=\"@Allisonww_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Allison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.allisonworldwide.com\/de\/talkhumantome\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.allisonworldwide.com\/de\/talkhumantome\/\"},\"author\":{\"name\":\"Allison\",\"@id\":\"https:\/\/www.allisonworldwide.com\/#\/schema\/person\/1cdf564c17bd0e8eb52ccb2a8b4997f5\"},\"headline\":\"SPRICH MENSCHLICH MIT MIR\",\"datePublished\":\"2021-07-27T15:45:00+00:00\",\"dateModified\":\"2024-02-13T13:14:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.allisonworldwide.com\/de\/talkhumantome\/\"},\"wordCount\":178,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.allisonworldwide.com\/#organization\"},\"articleSection\":[\"Insight Papers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.allisonworldwide.com\/de\/talkhumantome\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.allisonworldwide.com\/de\/talkhumantome\/\",\"url\":\"https:\/\/www.allisonworldwide.com\/de\/talkhumantome\/\",\"name\":\"Sprich menschlich mit mir: Neue Normalit\u00e4t im B2B\u00a0\u2013 Allison\",\"isPartOf\":{\"@id\":\"https:\/\/www.allisonworldwide.com\/#website\"},\"datePublished\":\"2021-07-27T15:45:00+00:00\",\"dateModified\":\"2024-02-13T13:14:46+00:00\",\"description\":\"Entdecken Sie die Kraft menschlicher Beziehungen im B2B-Storytelling. 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