{"id":4431,"date":"2019-07-27T15:41:00","date_gmt":"2019-07-27T15:41:00","guid":{"rendered":"https:\/\/allisonworldwide.com\/?p=589"},"modified":"2024-02-13T13:13:18","modified_gmt":"2024-02-13T13:13:18","slug":"turningdataintomarketinggold","status":"publish","type":"post","link":"https:\/\/www.allisonworldwide.com\/de\/turningdataintomarketinggold\/","title":{"rendered":"DATEN IN MARKETING-GOLD VERWANDELN"},"content":{"rendered":"\n

ERKENNTNISSE VON VERMARKTER:INNEN AUS DEUTSCHLAND UND DEM VEREINIGTEN K\u00d6NIGREICH<\/strong><\/p>\n \n

Noch vor zehn Jahren war die Erhebung von Kundendaten auf wenige Quellen beschr\u00e4nkt, aber das Wachstum der digitalen Kan\u00e4le hat die Branche so stark ver\u00e4ndert, dass sie heute nicht wiederzuerkennen ist. Es wird sogar prognostiziert, dass wir bis Ende des Jahres 2019 ganze 4,4\u00a0Zettabyte an Daten ansammeln (das sind 4.400.000.000.000.000.000.000\u00a0Bytes)\u00a0\u2013 eine Zahl, die innerhalb nur eines Jahres auf 44\u00a0Zettabyte ansteigen wird. Da die Datenmenge in einem derartigen Ausma\u00df ansteigt, ist es wichtiger denn je, den \u00dcberblick zu behalten, um den Wettbewerbern einen Schritt voraus zu bleiben.\u00a0<\/p>\n \n

F\u00fcr CMOs sind Daten eine Goldgrube. Mit der richtigen Technologie k\u00f6nnen Daten in Echtzeit Einblicke in Vorlieben, Geschm\u00e4cker, Verhaltensweisen und Gewohnheiten ihres Kundenstamms liefern, die es ihnen erm\u00f6glichen, effektivere Marketingkampagnen durchzuf\u00fchren. Sie sind auch ein wichtiges Instrument f\u00fcr Wirkungsmessung und ROI-Nachweise. Aber auch wenn Vermarkter:innen Daten und Technologie auf vielf\u00e4ltigere Weise als je zuvor nutzen, stellt sich die Frage, ob sie diese richtig nutzen und auch verstehen, was sie wirklich bedeuten.<\/p>\n \n

Um deutlich zu machen, welchen Einfluss Technologie und Daten auf die Rolle der Vermarktung haben, und was wir von der Zukunft erwarten k\u00f6nnen, hat Allison+Partners 500\u00a0Marketingleiter:innen in Deutschland und im Vereinigten K\u00f6nigreich befragt (250\u00a0Befragte pro Land). Die Ergebnisse zeigen, dass Vermarkter:innen zwar bei der st\u00e4rkeren Datenorientierung Fortschritte gemacht haben, es aber immer noch zahlreiche Hindernisse gibt, die es schwierig machen, den gr\u00f6\u00dftm\u00f6glichen Nutzen aus den Daten zu ziehen.\u00a0<\/p>\n \n


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PDF HERUNTERLADEN<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

ERKENNTNISSE VON VERMARKTER:INNEN AUS DEUTSCHLAND UND DEM VEREINIGTEN K\u00d6NIGREICH Noch vor zehn Jahren war die Erhebung von Kundendaten auf wenige […]<\/p>\n","protected":false},"author":24,"featured_media":4378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[131,242,203],"tags":[],"acf":[],"yoast_head":"\nDaten in Marketing-Gold verwandeln\u00a0\u2013 Allison<\/title>\n<meta name=\"description\" content=\"Entdecken, wie Daten Marketingkampagnen revolutionieren. Mit Einblicken und Wirkungsmessung im digitalen Zeitalter an der Spitze bleiben. Mehr bei Allison.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allisonworldwide.com\/de\/turningdataintomarketinggold\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daten in Marketing-Gold verwandeln\u00a0\u2013 Allison\" \/>\n<meta property=\"og:description\" content=\"Entdecken, wie Daten Marketingkampagnen revolutionieren. Mit Einblicken und Wirkungsmessung im digitalen Zeitalter an der Spitze bleiben. 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